Media, opinion groups, and the scientific community


Terna's multi-stakeholder survey on corporate social commitment

Between November 2012 and January 2013, Terna carried out a study to find out the opinions of selected stakeholders on its initiatives in the social field.

The objective was to assess the degree of knowledge about initiatives already taken and, above all, to obtain indications for an effective and consistent approach to future initiatives.

The study involved external stakeholders and employees. For the former, we opted to send out a questionnaire, divided into two levels of questions: the first a survey on what we have done up to now, to understand reputational impact; the second a survey on social issues considered generally significant, and on their consistency with Terna's role. The presence of open fields in the replies gave interviewees the option of adding more details or further suggestions, sometimes investigated further with telephone calls once the questionnaires had been returned.

The panel of external stakeholders, made up of academics and experts on social problems, CSR and communication, was selected on the basis of three criteria: recognized competence in their field, knowledge of Terna's business and familiarity with management or CSR issues.

Out of 55 questionnaires sent out 38 were returned, with a reply rate of 69.1%.

On the internal front the focus group method was chosen instead, as this was considered the most likely to result in an open discussion not conditioned by a priori points of view. In collaboration with the Human Resources and Organization Department, three meetings were organized, two of which with personnel from around the country - one with only manual workers, the other with clerks and middle managers - and the third reserved for clerks and middle managers at the Rome headquarters, for a total of 40 employees.

Finally, the results that emerged from the questionnaires and from the focus groups were analysed and commented on by two discussion panels that involved a total of 20 middle managers and executives with responsibility for units.

The main results were:

  • a good level of awareness of Terna as a company that is  committed in the social field;
  • a desire to increase this commitment;
  • a recommendation to select initiatives in keeping with the Group's identity and business (among the relevant issues: school, research, access to energy in     poor areas of the world, locally significant social problems)
  • a suggestion to take such initiatives both at the central and the local level, in relation to Terna's activity around the country;
  • an invitation to ensure the involvement of employees and develop partnerships with non-profit bodies;
  • a need to maintain a balance between social and environmental initiatives.

The information collected will be discussed at the highest decision-making level and used to plan future initiatives.


Demoskopea’s “City Journalists 2012” survey

In the 2012 edition of “City Journalists”, Terna came in seventh overall in a Demoskopea survey carried out among 79 economic and financial journalists – representing 37 publications, including dailies, weeklies, monthlies, press agencies and radio stations – on a sample of 48 companies to assess the quality of their press offices, and fourth among energy companies.

Terna is among the best-known companies, achieving sixth place in 2011, and third in the energy industry. Among businesses that have improved their relations with the press over the last year, Terna has climbed seven places, going up from thirteenth to sixth overall (second best improver). Finally, as regards the assessment of the company, in 2012 Terna rose in the overall table, reaching ninth place.

Activity with Consumers’ Associations

Activities to engage with consumers’ associations continued in 2012, facilitating direct discussions on the National Transmission Grid (NTG) Development Plan and, more generally, on subjects of common interest.

A great boost came from the signing, on April 16, 2012, of a Protocol of Understanding with the representatives of ACU, ADICONSUM, ADOC, ADUSBEF, Altroconsumo, Assoconsum, Assoutenti, Casa del Consumatore, Centro Consumatori Bolzano, Cittadinanza Attiva, Codacons, Codici, Confconsumatori, Federconsumatori, Lega Consumatori, Movimento Difesa del Cittadino, UNC and Movimento Consumatori, aimed at agreeing on proposals and actions on subjects of common interest, relating to the national electricity transmission grid, to benefit the users of the electricity service.

More specifically, Terna worked on guiding and managing consent to facilitate the agreed, participated and transparent conduct of its core business and of the activities of the other Group companies. In this way, the Consumers’ Associations were able to express their opinion on: the Development Plan, new investments, infrastructures and electricity storage, and on questions related to work with an impact on territories with particular features (Sorgente - Rizziconi, energy bridge between Sicily and Calabria). Overseeing and managing the agreement between the Associations and Terna produced:

  • 6 public positions on the 2011 Development Plan, 2012 Development Plan, accumulation systems, regulatory review, Robin Tax and the Sorgente - Rizziconi connection;
  • 14 seminars with Fondazione Consumo Sostenibile (the Sustainable Consumption Foundation) on the Development Plan, new investments, strategic infrastructures for the country, accumulation systems, cost/benefit analyses;
  • participation in approximately 30 industry conferences on energy policies and defending consumers.